The Silver Cross Dazzle stroller has once again set tongues wagging as the chic British design has scooped another award, this time winning the prestigious ‘Mom’s Best Award’ in the USA.

The Mom’s Best Network, who’s mission is “to be the BEST resource site in providing reviews and information specifically regarding products and services, as well as retailers that carry these products/services” awarded Dazzle their seal of approval after putting the stroller through the toughest test of all; being used by mothers and their babies. The testers were delighted with the stylish stroller, particularly the light weight and eyecatching fabrics. Here’s what moms had to say:

“The Dazzle is easy to fold and the recline is great for newborns through toddlers.”
“It’s so lightweight and such a pretty colour.”
“It’s very lightweight, easy to maneuver and the colours are great.”
“I really liked this product - nothing about it needs improving.”

Mother & Baby have been conducting the latest lightweight pushchair like-for-like test in a bid to find out which strollers are best of breed.

The test was conducted by three mums and featured 6 different pushchairs from various manufacturers. The testers were considering criteria such as weight, practicality, style/looks and overall value. The Silver Cross POP pushchair proved to be the cream of the crop; recieving a four star rating and the coveted ‘best value’ award. Here’s what the M&B testers had to say about POP:

Gemma: “Getting my daughter in and out was a doddle. It’s also just the right height whether you’re tall or small.”
Charlotte: “Smooth to push, sturdy and the basket is a good size. Good reclining positions and it’s easy to change the seating position with a child in place, too”
Stacey: “Lovely to push and a smooth ride. The harness is easy to adjust, the raincover fixes on easily and it’s easy to recline the seat.”

In summary, Mother & Baby said: “Good value and good quality, our testers loved it!”

The Silver Cross Dazzle Stroller is the star of a new showcase window display at Planet Kids in New York City.

The display echoes Dazzle’s celebrity credentials, with the iconic British stroller taking centre stage in front of a horde of eager paparazzi, desperate to get the best shot! The addition of a red carpet underneath the Dazzles finishes off the glamorous scene nicely. The showcase is the first in a series of similar displays scheduled for New York kids boutiques over the next few months.

While working through our website email enquiries this week, our customer services department came across a remarkable story from Scotland…

Alison Anderson from Bonnybridge in Falkirk wrote to us, asking where she might buy a replacement Linear Chassis. She went on to write; “My partner had a bout of ‘baby brain’ and reversed over ours with his Toyota Tundra! In the chassis’ defence, it is all scratched however, it withstood the weight of the car!”

Naturally, we were absolutely amazed to hear about this ‘unorthodox’ test and were delighted to hear that the Linear had survived; although we definitely wouldn’t advise using it again! James Barraclough, Silver Cross Technical Manager said; “It’s not a test we’ll be repeating in the lab!!!”

Following new legislation to be introduced in Australia on July the first, Silver Cross is set to introduce a red foot brake pedal to the Australian Dazzle stroller to comply with the new law (see above).

The new safety standards are being introduced to make footbrakes more visible following accidents involving prams rolling away. In addition to the foot brake, strollers will also be fitted with tether straps to remind parents to apply the brightly-hued brakes when stopping.

Silver Cross head of design, Phil Taylor stated; “The Australian Dazzle’s brake is now fire engine red to draw attention to the fixed-link mechanism. At Silver Cross, safety, attention to detail and quality are always our prime concerns.”

You can read more about the story in The Sydney Morning Herald

Influential baby and parenting websites babyzone, babygadget, coolmompicks and Growing Your Baby have been testing the iconic Silver Cross Dazzle over the last few weeks and the resulting reviews have proved more than complimentary towards the stylish British design.
 
Babyzone paid particular attention to Dazzle’s aesthetic appeal; stating that the British stroller is best for “Hipster moms seeking eye candy that is affordable and portable.” They went on to say “This super-sleek, minimalist stroller looks like it belongs in a museum instead of your home,” and one of the mothers asked to test Dazzle commented; “I can’t stop staring at the stroller - it is like a piece of art!” Babygadget described Dazzle as “kind of neat, it’s lightweight, collapsible and suitable to use from birth.” Coolmompicks were also taken with Dazzle’s good looks, stating; “The Silver Cross Dazzle, in a word, dazzles! The streamlined style, appealing curves and modern colours are great!” Growing Your Baby listed the Dazzle’s extensive features, describing the British stroller as “A stylish lightweight stroller for quick trips to the mall or the Carribean!”

The talented folk at Love Creative have been taking a look at the packaging of our products and they’ve come up with some very smart designs for our entire range. Firstly, they  get our products to you in pristine condition, then the children on the boxes show your little ones just what can be done with an empty box. Hours of fun…

Cardboard boxes will always be a great source of entertainment and amusement for little ones; in fact very often, the boxes their toys arrive in end up being played with more than the toys themselves! After all, a dolls pram will always be a dolls pram. A cardboard box can be a house, a spaceship, a racing car, a boat, a bus… The possibilities (and the ideas kiddies have) are endless!

More about this story on how-do

New Silver Cross pushchair ‘Dazzles’ at this year’s Mother & Baby Awards as the stylish stroller wins “Most Innovative New Product 2007/2008!”

Silver Cross’ Dazzle stroller has picked up the most hotly contended award at this year’s Mother & Baby awards - the ‘Most Innovative New Product 2007/08′.   The Mother & Baby gold logo is the ultimate seal of approval for any parent looking to buy a product for their baby or toddler. Dazzle was chosen by a respected panel of judges from the nursery industry who were looking for a product that was great value for money, unique in the market place and that makes the life of today’s mum even easier.

Pop, the stylish lightweight pushchair from Silver Cross has impressed Prima Baby & Pregnancy’s product testers, receiving a maximum five-star rating and the enviable title of Prima Baby’s ‘Best Buy’

The test involved ten buggies from a host of manufacturers going head-to-head, tested by the most important stroller users - real life mums and their babies! Silver Cross once again came out on top with Pop netting a hatful of stars and the coveted ‘Best Buy’ accolade.

In summary of the Pop pushchair, Prima’s tester (Jemma; mother of 8-month-old Mya) stated:
“Very easy to fold and unfold, plus it was light to carry and manoeuvre. The padded seat cover was very comfy for Mya, and I liked the handy zip pocket on the hood. I found it sturdy, durable and a breeze to push, plus it fitted in the car no problem. No buts - I couldn’t find fault with this design at all!”