Following the fantastic announcement of Silver Cross as top nursery brand in the annual UK Superbrands awards, The Sunday Telegraph ran a Superbrands suplement featuring all that is good in British trade, industry and manufacture.
The suplement extensively featured Silver Cross as a a talisman of UK industry, forging into global markets and leading the world in the field of nursery design. Top business writer Kevin Coyd wrote:
“A UK heritage can be an advantage in more niche markets, as shown by pram manufacturer Silver Cross - a brand that has seen remarkable growth in overseas markets and a leap of 126 places in the Superbrands top 500, from 227 to 101. It’s British pedigree could scarcely be more impressive. Silver Cross is the world’s oldest nursery brand and it’s prams have been relied upon by the Royal Family for more than a century. More recently, celebrity owners have ensured that the company’s products have become a fixture in glossy magazines.”
Kevin went on to quote Silver Cross chairman, Alan Halsall, who stated; “Internationally, brands with our sort of heritage produce a warm feeling among consumers. We’ve developed over a long period of time, and people have a high regard for British workmanship.”
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Silver Cross has climbed an impressive 126 places to position number 101 on the prestigious Superbrands list ahead of such well known names as Pepsi, Orange and Walkers. Still the UK’s favorite nursery equipment brand, Silver Cross was the second highest Baby Brand after Pampers.
The Superbrand list is created through a robust and entirely independent selection process which seeks the opinions of experts and thousands of individuals administered by The Centre for Brand Analysis (TCBA) on behalf of the Superbrands organisation. Which is why we are so proud of the result!
The Silver Cross Dazzle stroller has once again set tongues wagging as the chic British design has scooped another award, this time winning the prestigious ‘Mom’s Best Award’ in the USA.
The Mom’s Best Network, who’s mission is “to be the BEST resource site in providing reviews and information specifically regarding products and services, as well as retailers that carry these products/services” awarded Dazzle their seal of approval after putting the stroller through the toughest test of all; being used by mothers and their babies. The testers were delighted with the stylish stroller, particularly the light weight and eyecatching fabrics. Here’s what moms had to say:
“The Dazzle is easy to fold and the recline is great for newborns through toddlers.”
“It’s so lightweight and such a pretty colour.”
“It’s very lightweight, easy to maneuver and the colours are great.”
“I really liked this product - nothing about it needs improving.”
Mother & Baby have been conducting the latest lightweight pushchair like-for-like test in a bid to find out which strollers are best of breed.
The test was conducted by three mums and featured 6 different pushchairs from various manufacturers. The testers were considering criteria such as weight, practicality, style/looks and overall value. The Silver Cross POP pushchair proved to be the cream of the crop; recieving a four star rating and the coveted ‘best value’ award. Here’s what the M&B testers had to say about POP:
Gemma: “Getting my daughter in and out was a doddle. It’s also just the right height whether you’re tall or small.”
Charlotte: “Smooth to push, sturdy and the basket is a good size. Good reclining positions and it’s easy to change the seating position with a child in place, too”
Stacey: “Lovely to push and a smooth ride. The harness is easy to adjust, the raincover fixes on easily and it’s easy to recline the seat.”
In summary, Mother & Baby said: “Good value and good quality, our testers loved it!”
New Silver Cross pushchair ‘Dazzles’ at this year’s Mother & Baby Awards as the stylish stroller wins “Most Innovative New Product 2007/2008!”
Silver Cross’ Dazzle stroller has picked up the most hotly contended award at this year’s Mother & Baby awards - the ‘Most Innovative New Product 2007/08′. The Mother & Baby gold logo is the ultimate seal of approval for any parent looking to buy a product for their baby or toddler. Dazzle was chosen by a respected panel of judges from the nursery industry who were looking for a product that was great value for money, unique in the market place and that makes the life of today’s mum even easier.
Pop, the stylish lightweight pushchair from Silver Cross has impressed Prima Baby & Pregnancy’s product testers, receiving a maximum five-star rating and the enviable title of Prima Baby’s ‘Best Buy’
The test involved ten buggies from a host of manufacturers going head-to-head, tested by the most important stroller users - real life mums and their babies! Silver Cross once again came out on top with Pop netting a hatful of stars and the coveted ‘Best Buy’ accolade.
In summary of the Pop pushchair, Prima’s tester (Jemma; mother of 8-month-old Mya) stated:
“Very easy to fold and unfold, plus it was light to carry and manoeuvre. The padded seat cover was very comfy for Mya, and I liked the handy zip pocket on the hood. I found it sturdy, durable and a breeze to push, plus it fitted in the car no problem. No buts - I couldn’t find fault with this design at all!”