The seventeenth of July saw the proud launch of the Silver Cross brand in China. The Shanghai Nursery Fair is China’s (and one of the world’s) largest events of it’s kind, attracting a wide spectrum of high profile buyers from across China. Silver Cross has teamed up with one of the most prestigious nursery and children’s product distributors: Goodbaby Group. Goodbaby have a range of Chinese nursery stores and currently hold exclusive distribution rights for the Nike Kids and Miniman Fashion ranges for China.
The event was a huge success, with the world’s oldest nursery brand attracting a new and excited Chinese audience. With China fast becoming one of the world’s superpowers, the blossoming middle classes are keen to embrace the cream of western quality and design. Mr Shen - International Brand Manager of Goodbaby commented; “We have had a wonderful reaction to Silver Cross products at the show and we’re confident that the brand will have a bright future in China.”
For most parents, making sure that their new baby is kept safe usually means a shopping trip to get hold of all the latest, safety-conscious prams, highchairs and car seats, but for parents in Northern Spain, keeping baby safe means something completely different!
In a bizarre festival known as El Salto del Colacho (Spanish for ‘the jump of the devil’), babies born in the previous twelve months are dressed in their Sunday best and laid on mattresses in the streets of Castrillo de Murcia, near Burgos. Then men dressed as devils, carrying whips and truncheons, jump over babies by the dozen. This outlandish practice is said to protect the babies from evil spirits and illness. The festival, which originated in 1621, occurs every year on the Sunday following Corpus Christi, a Roman Catholic holiday observed across Spain.
The pictures above show the aerobatic devils in flight over unsuspecting tots. ‘El Colacho’ is pictured below in full diabolical regalia.
Silver Cross supports both the Princes Trust and The Meningitis Trust with regular donations and staff events.
As part of the recent work with the Prince’s Trust Silver Cross made a large donation during a musical event supported by top songstress Katie Melua and Welsh crooner, Aled ‘Walking in the Air’ Jones. As a thank you Katie very kindly donated her guitar which she used during the evening and put the icing on the cake with a great inscription on the instrument. The guitar is now on display in the Silver Cross reception area for everyone to enjoy.
Oh, and by the way Katie, we thought you were fab last night and you definitely have a loyal fan club up here in Yorkshire. x
(Ms Melua is pictured above with Silver Cross Chairman Alan Halsall, CEO Nick Paxton and Head of Design Phil Taylor, her guitar is pictured below)
This year’s Fast Track 100 awards ceremony proved to be a happy occasion for Silver Cross, with the pram manufacturer picking up the prestigeous international award for excellence
The event was hosted by larger-than-life Virgin boss Sir Richard Branson at his Oxforshire home and the guest of honour was Conservative leader, David Cameron. The Tory politician challenged British entrepreneurs to use their dynamism, creativity and ingenuity to help create a better Britain, stating; “Business is not just good for creating jobs and wealth, but it is a positive force for creating a good society.”
As the event progressed, attention turned to the 7 awards to be presented for excellence in categories such as technology, management and green credentials. The international award, sponsored by HSBC acknowledges outstanding growth and expansion into international markets. Wayne Bowser, HSBC deputy head of commercial banking was on hand to announce Silver Cross as the winner of the top award and present a commemorative plaque to a delighted Silver Cross Chairman, Alan Halsall. The picture above shows Mr Bowser (left) presenting Alan Halsall with the accolade.
Some other companies to win Fast Track awards were drinks manufacturer innocent, who won best use of technology… Gü Chocolate Puds, who won best emerging brand and Travel Republic, who won fastest growing company.
Silver Cross Australia launched today (Tuesday 19 February 2008) during an exclusive Melbourne event attended by celebrities, designers and the world’s press.
Silver Cross Chairman, Alan Halsall was on hand to make a special presentation to multiple Olympic medallist and Australian swimming legend Michael Klim and his beautiful wife, Balinese princess Lindy Rama. The celebrity couple, who attended the event with their daughter Stella, are expecting their second child in mid-2008. They were absolutely delighted with their Silver Cross Balmoral pram in Onyx Black. As the latest Silver Cross country, Australia will be responsible for new product distribution in Oz and NZ, starting with the stylish and innovative Dazzle stroller.
On Tuesday 13 November Silver Cross held a special preview of its latest model, Dazzle at Estella - one of New York City’s chic children’s boutiques.
The store was jam packed all day with editors, mothers, mothers-to-be and even general consumers who stopped inside as a result of the fantastic window display to see what this unique, modern stroller is all about. From the Dazzle’s clean, sleek lines to its eye-catching color combinations and practical functionality, it is sure to be a hit! Event attendees couldn’t wait for their chance to push it around the store and try out its simple, single-handed folding system.
