On June 10th, Silver Cross and a gaggle of technical staff went on the road , all in the cause of fashion as we descended on one of the quieter corners of Islington for a photo shoot starring the classic Balmoral Pram.
Top fashion model Jen Dawson was on hand to provide the glamour, while London-based photographer Jonny Storey took the snaps. The shoot took place in a number of locations and included a host of great still images, along with some dynamic video. The results will be arriving on international Silver Cross sites in the next two months, so watch this space…
One of the most difficult decisions all parents down the ages will face is what name to choose for their new arrivals.
While some parents will wait until baby arrives to make a decision (putting it off in other words!), many will have chosen names in advance of their due dates (mainly for nursery decorating and baby shopping purposes!). Nevertheless, actually coming up with a name that meets all the ‘relevant criteria’ can cause much anxiety. Here are some baby name ’criteria’ the Silver Cross team regard important :
“The name and initials should go well with the surname” (Richard - Design Team)
“Watch out for dodgy acronyms like Peter Oliver Orwell!” (Jason - Marketing Team)
“It has to be memorable; distinctively named people are more likely to be famous” (Charlotte - Design Team)
“Make sure it’s not a grandad name” (Javier - Sales Team)
“It has to suit the baby” (Tamzin - Design Team)
“A unique name; not common, but not silly at the same time” (Georgina - Customer Services Team)
“Whatever the wife wants!” (Riccardo - Customer Services Team)
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Thanks guys! Certainly one of the best places to start is the most popular name rankings. National statistics are published every year and in the UK in 2007, Jack was the most popular boys name (again) and Grace the most popular girls name. In the United States however, the story is substantially different with Jacob the number one name for boys and Emily the top girls name. You can take a look at a multitude of historical baby name information from the US by visiting the Social Security Administration baby name statistics page.
Finally, our friends at babycentre have a neat little resource to help with the naming process - their baby name finder will give you plenty of suggestions and name meanings to help you on your way!
The world of high fashion may seem like an unusual place to find a pram, but in this month’s American Vogue, the iconic Silver Cross Kensington pram looks incredible amongst the stunning models and beautiful clothes.
Described by the New York Times as; “The world’s most influential fashion magazine,” Vogue has long been revered for its editorial excellence and visual panache. The magazine functions as a perennial bible for anyone worshipping at the altar of luxury, celebrity and style.
With these exacting standards of quality, it’s no wonder that Silver Cross is at home within Vogue’s auspicious pages, being the nursery industry’s champions of manufacturing excellence and design flair. With these brand values, you’re guaranteed luxury and style every time in a Silver Cross.
This Christmas, the iconic Silver Cross Oberon Doll’s Pram looks to be the hot gift for little girls, as the classic design has appeared in the ‘Star Style Ultimate Christmas Gift Guide’ in popular celebrity magazine Heat.
The weekly celebrity favourite title featured the Oberon alongside a host of other stylish Christmas gifts in the feature, and it’s no surprise considering the list of celebrities who own Silver Cross Doll’s Prams. To read more about Oberon, click on the button below:
On Tuesday 13 November Silver Cross held a special preview of its latest model, Dazzle at Estella - one of New York City’s chic children’s boutiques.
The store was jam packed all day with editors, mothers, mothers-to-be and even general consumers who stopped inside as a result of the fantastic window display to see what this unique, modern stroller is all about. From the Dazzle’s clean, sleek lines to its eye-catching color combinations and practical functionality, it is sure to be a hit! Event attendees couldn’t wait for their chance to push it around the store and try out its simple, single-handed folding system.
