On June 10th, Silver Cross and a gaggle of technical staff went on the road , all in the cause of fashion as we descended on one of the quieter corners of Islington for a photo shoot starring the classic Balmoral Pram.
Top fashion model Jen Dawson was on hand to provide the glamour, while London-based photographer Jonny Storey took the snaps. The shoot took place in a number of locations and included a host of great still images, along with some dynamic video. The results will be arriving on international Silver Cross sites in the next two months, so watch this space…
Following on from the successful showcases in Hong Kong, Silver Cross Asia is further developing it’s in store experience with a brand new display in the high-profile Forum Shopping Mall in Singapore.
The showcase, which sits in the main entrance lobby of the enormous mall, features standing space for Silver Cross strollers and a multimedia screen playing Silver Cross videos throughout the day. The stand will be initially used to promote the stylish Dazzle Stroller (pictured above), with plans to use it for the launch of POP & Fizz in July/August time.
For most parents, making sure that their new baby is kept safe usually means a shopping trip to get hold of all the latest, safety-conscious prams, highchairs and car seats, but for parents in Northern Spain, keeping baby safe means something completely different!
In a bizarre festival known as El Salto del Colacho (Spanish for ‘the jump of the devil’), babies born in the previous twelve months are dressed in their Sunday best and laid on mattresses in the streets of Castrillo de Murcia, near Burgos. Then men dressed as devils, carrying whips and truncheons, jump over babies by the dozen. This outlandish practice is said to protect the babies from evil spirits and illness. The festival, which originated in 1621, occurs every year on the Sunday following Corpus Christi, a Roman Catholic holiday observed across Spain.
The pictures above show the aerobatic devils in flight over unsuspecting tots. ‘El Colacho’ is pictured below in full diabolical regalia.
Mother & Baby have been conducting the latest lightweight pushchair like-for-like test in a bid to find out which strollers are best of breed.
The test was conducted by three mums and featured 6 different pushchairs from various manufacturers. The testers were considering criteria such as weight, practicality, style/looks and overall value. The Silver Cross POP pushchair proved to be the cream of the crop; recieving a four star rating and the coveted ‘best value’ award. Here’s what the M&B testers had to say about POP:
Gemma: “Getting my daughter in and out was a doddle. It’s also just the right height whether you’re tall or small.”
Charlotte: “Smooth to push, sturdy and the basket is a good size. Good reclining positions and it’s easy to change the seating position with a child in place, too”
Stacey: “Lovely to push and a smooth ride. The harness is easy to adjust, the raincover fixes on easily and it’s easy to recline the seat.”
In summary, Mother & Baby said: “Good value and good quality, our testers loved it!”
The Silver Cross Dazzle Stroller is the star of a new showcase window display at Planet Kids in New York City.
The display echoes Dazzle’s celebrity credentials, with the iconic British stroller taking centre stage in front of a horde of eager paparazzi, desperate to get the best shot! The addition of a red carpet underneath the Dazzles finishes off the glamorous scene nicely. The showcase is the first in a series of similar displays scheduled for New York kids boutiques over the next few months.
