The seventeenth of July saw the proud launch of the Silver Cross brand in China. The Shanghai Nursery Fair is China’s (and one of the world’s) largest events of it’s kind, attracting a wide spectrum of high profile buyers from across China. Silver Cross has teamed up with one of the most prestigious nursery and children’s product distributors: Goodbaby Group. Goodbaby have a range of Chinese nursery stores and currently hold exclusive distribution rights for the Nike Kids and Miniman Fashion ranges for China.

The event was a huge success, with the world’s oldest nursery brand attracting a new and excited Chinese audience. With China fast becoming one of the world’s superpowers, the blossoming middle classes are keen to embrace the cream of western quality and design. Mr Shen - International Brand Manager of Goodbaby commented; “We have had a wonderful reaction to Silver Cross products at the show and we’re confident that the brand will have a bright future in China.”

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Silver Cross has climbed an impressive 126 places to position number 101 on the prestigious Superbrands list ahead of such well known names as Pepsi, Orange and Walkers. Still the UK’s favorite nursery equipment brand, Silver Cross was the second highest Baby Brand after Pampers.

The Superbrand list is created through a robust and entirely independent selection process which seeks the opinions of experts and thousands of individuals administered by The Centre for Brand Analysis (TCBA) on behalf of the Superbrands organisation. Which is why we are so proud of the result!

The Silver Cross Dazzle stroller has once again set tongues wagging as the chic British design has scooped another award, this time winning the prestigious ‘Mom’s Best Award’ in the USA.

The Mom’s Best Network, who’s mission is “to be the BEST resource site in providing reviews and information specifically regarding products and services, as well as retailers that carry these products/services” awarded Dazzle their seal of approval after putting the stroller through the toughest test of all; being used by mothers and their babies. The testers were delighted with the stylish stroller, particularly the light weight and eyecatching fabrics. Here’s what moms had to say:

“The Dazzle is easy to fold and the recline is great for newborns through toddlers.”
“It’s so lightweight and such a pretty colour.”
“It’s very lightweight, easy to maneuver and the colours are great.”
“I really liked this product - nothing about it needs improving.”