The expansion of the Silver Cross brand into international markets was the subject of a nice story in The Sunday Times at the weekend. The piece, featured in the business section of the perennial broadsheet favourite, focused on the burgeoning relationship with Chinese distribution partner Goodbaby.

Along with pictures from the recent Balmoral Pram photo shoot in London, business commentator Matthew Goodman wrote about the new Silver Cross presence in China through Goodbaby’s Beijing store and how it is hoped that the country will become a key market for Silver Cross in the future.