Following the fantastic announcement of Silver Cross as top nursery brand in the annual UK Superbrands awards, The Sunday Telegraph ran a Superbrands suplement featuring all that is good in British trade, industry and manufacture.

The suplement extensively featured Silver Cross as a a talisman of UK industry, forging into global markets and leading the world in the field of nursery design. Top business writer Kevin Coyd wrote:

“A UK heritage can be an advantage in more niche markets, as shown by pram manufacturer Silver Cross - a brand that has seen remarkable growth in overseas markets and a leap of 126 places in the Superbrands top 500, from 227 to 101. It’s British pedigree could scarcely be more impressive. Silver Cross is the world’s oldest nursery brand and it’s prams have been relied upon by the Royal Family for more than a century. More recently, celebrity owners have ensured that the company’s products have become a fixture in glossy magazines.”

Kevin went on to quote Silver Cross chairman, Alan Halsall, who stated; “Internationally, brands with our sort of heritage produce a warm feeling among consumers. We’ve developed over a long period of time, and people have a high regard for British workmanship.”