News, views, offers and general musings from the team at Silver Cross.
The world’s most influencial celebrity baby site - Celebrity Baby Blog - has been blown away by the Silver Cross Dazzle Stroller, giving the stylish British design a glowing review this month.
The fashionable urban stroller was particularly praised for it’s smooth recline, smart five-point harness and the chic brushed aluminium finish. In addition, Dazzle was further praised for it’s smooth ride, compact fold and ergonomic comfort grip handles. The best proof of Dazzle’s star quality came in the reviewers’ summaries, though:
“I’m really impressed with this stroller. It’s definitely one of my favorites and it took up permanent residence in my trunk as our on-the-go choice. I love the magenta color (named “Grape”) and the Silver Cross logo detailing on the frame and seat.”
“The stroller gets plenty of compliments and attracts eyes most everywhere I go. And above all that it pushes very easily and responds to turns very easily.”
“I bought one from mylittlebebe in San Marino. It is really easy to use and it’s very light. I don’t like to carry the same thing as other people and I found it very stylish and unique, unlike the other light weight strollers out there. My 15-month son was able to sleep in it too. I highly recommanded Dazzle if you are looking for a light weight stroller.”
To read the Celebrity Baby Blog review of the Silver Cross Dazzle, click on the CBB logo below:
As the stylish Silver Cross Dazzle Stroller’s global appeal grows week by week; more and more major distributors are getting excited about the chic British design, with Toys R Us Asia being the latest.
The massive international toy company, with their subsidiary Babies R Us, have created a fabulous shop front showcase for the Dazzle in their Ocean Terminal store, Hong Kong (see above). The showcase marks a radical change in shop front display for Toys R Us in Asia, as it is their first purely fashion-themed showcase not featuring toys ever to be displayed in far Eastern Toys R Us stores. With other similar showcases planned, the Silver Cross Dazzle Stroller looks set to gather still more momentum in global markets.
Major pregnancy and parenting website, Babyzone has given Silver Cross a glowing write up in it’s recent feature; Baby Brands of the Rich and Famous
The Silver Cross Balmoral Pram was particularly praised for it’s royal heritage; making reference to the Queen raising Prince Charles in a Silver Cross pram, and Babyzone also praised the handmade quality of the Balmoral, with it’s coach built chassis and spoked wheels.
The world of high fashion may seem like an unusual place to find a pram, but in this month’s American Vogue, the iconic Silver Cross Kensington pram looks incredible amongst the stunning models and beautiful clothes.
Described by the New York Times as; “The world’s most influential fashion magazine,” Vogue has long been revered for its editorial excellence and visual panache. The magazine functions as a perennial bible for anyone worshipping at the altar of luxury, celebrity and style.
With these exacting standards of quality, it’s no wonder that Silver Cross is at home within Vogue’s auspicious pages, being the nursery industry’s champions of manufacturing excellence and design flair. With these brand values, you’re guaranteed luxury and style every time in a Silver Cross.
The Silver Cross Dazzle pushchair has certainly impressed testers at nursery buyers’ guide Shopping for Baby this year. The uber-chic Dazzle has been named ‘Best Urban Ride’ in the ‘Big Buys’ section of the top mag.
In the article, Shopping for Baby claim: “We’ve found the ultimate urban stroller!” They go on to say that; “Dazzle’s clean lines and minimalist design give it a sleek, modern look, while it’s light weight and easy to use fold function scream practicality in the big city.”
New for 2008; Dazzle will be available in five colourways, Blueberry, Cosmic Black, Grape, Pumpkin and Silver Grey, so its no wonder parents are excited by the new Silver Cross stroller.
Silver Cross Australia launched today (Tuesday 19 February 2008) during an exclusive Melbourne event attended by celebrities, designers and the world’s press.
Silver Cross Chairman, Alan Halsall was on hand to make a special presentation to multiple Olympic medallist and Australian swimming legend Michael Klim and his beautiful wife, Balinese princess Lindy Rama. The celebrity couple, who attended the event with their daughter Stella, are expecting their second child in mid-2008. They were absolutely delighted with their Silver Cross Balmoral pram in Onyx Black. As the latest Silver Cross country, Australia will be responsible for new product distribution in Oz and NZ, starting with the stylish and innovative Dazzle stroller.
Following news that the Silver Cross Dazzle will soon be available in a new range of exciting new colours, top US parenting website Babble have hailed Dazzle, the cutting-edge stroller from Silver Cross as ‘The New Black’ in reference to the exciting range of colours available.
With Silver Cross at the cutting edge of fashionable nursery design, it’s no wonder baby and parenting websites are getting excited about the arrival of the new colours; Cosmic Black, Blueberry, Grape, Pumpkin & Silver Grey.
This Christmas, the iconic Silver Cross Oberon Doll’s Pram looks to be the hot gift for little girls, as the classic design has appeared in the ‘Star Style Ultimate Christmas Gift Guide’ in popular celebrity magazine Heat.
The weekly celebrity favourite title featured the Oberon alongside a host of other stylish Christmas gifts in the feature, and it’s no surprise considering the list of celebrities who own Silver Cross Doll’s Prams. To read more about Oberon, click on the button below:
New Silver Cross pushchair ‘Dazzles’ at this year’s Mother & Baby Awards as the stylish stroller wins “Most Innovative New Product 2007/2008!”
Silver Cross’ Dazzle stroller has picked up the most hotly contended award at this year’s Mother & Baby awards - the ‘Most Innovative New Product 2007/08′. The Mother & Baby gold logo is the ultimate seal of approval for any parent looking to buy a product for their baby or toddler. Dazzle was chosen by a respected panel of judges from the nursery industry who were looking for a product that was great value for money, unique in the market place and that makes the life of today’s mum even easier.
On Tuesday 13 November Silver Cross held a special preview of its latest model, Dazzle at Estella - one of New York City’s chic children’s boutiques.
The store was jam packed all day with editors, mothers, mothers-to-be and even general consumers who stopped inside as a result of the fantastic window display to see what this unique, modern stroller is all about. From the Dazzle’s clean, sleek lines to its eye-catching color combinations and practical functionality, it is sure to be a hit! Event attendees couldn’t wait for their chance to push it around the store and try out its simple, single-handed folding system.
Pop, the stylish lightweight pushchair from Silver Cross has impressed Prima Baby & Pregnancy’s product testers, receiving a maximum five-star rating and the enviable title of Prima Baby’s ‘Best Buy’
The test involved ten buggies from a host of manufacturers going head-to-head, tested by the most important stroller users - real life mums and their babies! Silver Cross once again came out on top with Pop netting a hatful of stars and the coveted ‘Best Buy’ accolade.
In summary of the Pop pushchair, Prima’s tester (Jemma; mother of 8-month-old Mya) stated:
“Very easy to fold and unfold, plus it was light to carry and manoeuvre. The padded seat cover was very comfy for Mya, and I liked the handy zip pocket on the hood. I found it sturdy, durable and a breeze to push, plus it fitted in the car no problem. No buts - I couldn’t find fault with this design at all!”
